TEAK NEW YORK

At Teak New York, I got to tell design stories and grow a community around Scandinavian-inspired living.

Teak is a furniture and home goods brand that blends Scandinavian minimalism with everyday functionality. My goal was to make their social presence feel inspiring, approachable, and distinctly on-brand, from platform-specific storytelling to influencer collaborations. During my time there, we doubled the brand’s organic following in under a year, launched Teak’s first influencer program (driving 10M+ page views), and partnered with creators for major activations like the LA and Miami Pop-Ups. I also developed content that balanced product education with aspirational design, optimized performance with data-driven insights, and strengthened the brand’s voice across all channels.

CLIENT: In-house at Teak New York

SCOPE: Social Media Strategy, Influencer Marketing, Content Creation, Brand Partnerships, Campaign Execution, Website Copywriting

TEAM: Sabrina Gauthier, Vivian Chan

YEAR: 2024-2025

PRESS: Clever, GQ, Elle Decor, Complex, Apartment Therapy, Interior Design Mag, Architecture Digest, Vogue, the Strategist

WE ROLLED OUT A SLEEK NEW WEBSITE THAT BROUGHT TEAK’S MINIMALIST AESTHETIC TO LIFE ONLINE.

WE LAUNCHED TEAK’S FIRST-EVER INFLUENCER PROGRAM, PARTNERING WITH CREATORS WHO EMBODIED THE BRAND’S SCANDINAVIAN STYLE.

TEDDY Sofa Viral Videos

TEDDY Videos I like the vibe

Other products

WE CREATED AN ONGOING SOCIAL SERIES TO INSPIRE DESIGN LOVERS YEAR-ROUND.

WE STYLED AND SHOT SEASONAL COLLECTIONS TO HIGHLIGHT TIMELESS, COZY SCANDINAVIAN DESIGN.

Spring Shoot (2024) Photographer Aaron Barton

WE BROUGHT TEAK’S VIBE TO LIFE WITH BUZZWORTHY EVENTS THAT SPARKED EXCITEMENT AND CONNECTION.

Teak New York Showroom Opening (2024)