Humanified is a social network turning activism into action, amplifying causes and connecting people with real ways to volunteer, donate, and advocate. It cuts through the noise to drive measurable impact.
Brought on during the beta phase to lead content strategy, I partnered with product and design teams to shape brand voice, build scalable in-app messaging, and create cohesive storytelling across the app, website, and social channels, driving user acquisition, engagement, and retention.
SCOPE: Content Strategy, UX Writing, Brand Voice, Editorial Planning, Social Media Strategy, Copywriting, Video Scripting
