Aquaphor US
Aquaphor wanted to shake up its social media from a clinical, medical tone to a fresh, cool vibe that resonates with Gen Z.
I led the social media strategy to grow their Instagram following by 567% and launched their TikTok, hitting over 200K followers within a year. We created a brand voice that felt authentic, relatable, and culturally relevant for Gen Z and Gen Alpha audiences. Through trend-driven content and data-backed tactics, we turned Aquaphor into a must-follow skincare brand on Instagram, TikTok, and Threads, making it cool, engaging, and community-focused.
CLIENT: Aquaphor US, Beiersdorf
SCOPE: Social media strategy, brand voice, community growth, team leadership
AGENCY: Tag/Dentsu
TEAM: Marra Hoag
YEAR: 2021/2022/2023
BRAND PARTNERSHIP (100K CELEBRATION)
BRAND PARTNERSHIP (GIVEAWAY)
HIGH PERFORMING ORIGINAL CONTENT (INSTAGRAM)
HIGH PERFORMING UGC (INSTAGRAM)
HIGH-PERFORMING ORIGINAL VIDEOS (TIK TOK)
VIRAL UGC (TIK TOK) VIDEOS
VIRAL TIKTOK VIDEOS