META
Meta’s Brand & Video Solutions team develops strategies to help businesses grow their brand on Facebook.
As a Content Strategist, I supported the Global Business Sales team in deepening brand marketing relationships with large advertisers by making complex sales materials easier to understand. This included creating a dedicated Video Ads website to streamline access to resources, narratives, and creative examples across global regions.
CLIENT: In-house at Meta
SCOPE: Sales enablement, messaging, content strategy, UX copy, project management, creative asset sourcing
YEAR: 2021
