COPPERTONE USA

Coppertone’s “Every Tone” campaign promoted inclusive sun protection with products that blend invisibly into all skin tones, no white cast.

We developed messaging highlighting the dermatologist-backed formulas and their key feature: an invisible finish. The campaign used authentic digital content and social storytelling to celebrate diversity and address common sunscreen concerns, making sun care accessible and effective for everyone.

CLIENT: Coppertone USA, Beiersdorf

SCOPE: Social Strategy, Brand Messaging, Digital Copywriting, Team Leadership

AGENCY: Tag/Dentsu

TEAM: Ankita Sanku, Madison Ortíz + Beiersdorf in-house brand team, Huge Agency, MBooth Agency and OMD Agency

YEAR: 2022